Jersey Boys Premiere Season Worth Over $100 Million

Posted October 28th, 2010 Comments (0) | Share | tags:

The smash hit Australian premiere season of Jersey Boys has generated an impressive $108 million in economic benefits for Victoria in just over a year.

Tourism and Major Events Minister Tim Holding said nearly 600,000 people attended the show, with 142,000 people, or almost 25 per cent, from interstate or overseas.

�Jersey Boys left Melbourne a few months ago as the most successful musical to play at the Princess Theatre since The Phantom of the Opera,� Mr Holding said.

�An independent economic impact study by Ernst and Young found Jersey Boys generated $108 million in economic activity for Victoria.

�Victoria�s calendar of major events generates in excess of $1 billion in economic activity and international blockbuster musical seasons such as Jersey Boys now rank alongside major events like the Australian Open and the Spring Racing Carnival.

�Like such sporting events, they draw hundreds of thousands of local people and interstate and overseas visitors to Melbourne ensuring that our hotels, restaurants and taxis are busy all year round.�

Jersey Boys premiered at Melbourne�s Princess Theatre in June 2009 and concluded in July this year, providing more than 450 audiences with a show to remember.

Mr Holding said the Brumby Labor Government was committed to supporting and securing the Australian premiere seasons of blockbuster musicals.

�Melbourne has certainly built on its reputation as the theatre and arts capital of Australia, with Jersey Boys, Mary Poppins, Hairspray, Wicked, Rock of Ages and Love Never Dies, all choosing Melbourne for their Australian premiere season,� he said.

The 2010 Brand Health Survey by Roy Morgan Research identified that Melbourne is ranked number one as the Australian city for theatre, 18 percentage points higher than our closest rival Sydney.

Jersey Boys producer Rodney Rigby said that Melbourne was a fantastic host city for their premiere season.

�The support that we received from the local community, the Victorian Government and the Victorian Major Events Company ensured Jersey Boys started on a high note,� Mr Rigby said.

�This is a great city for theatre and we are delighted to have performed to so many enthusiastic audiences in Melbourne.�

Australian premiere seasons of Mary Poppins and Hairspray are currently showing in Melbourne, and Rock of Ages and Love Never Dies will begin their seasons in 2011.